Series one of Clarkson's FarmJeremy Clarkson's TV show on Amazon Prime Video – launched in June 2021 and it was a huge success. Four years on, the show has since developed a devoted fan base and garnered much attention for Jeremy's farm and his Diddly Squat Farm Shop, in Chipping Norton, in the Cotswolds.

Series three of Clarkson's Farm, which aired last year, followed the team rearing pigs and growing mushrooms. Now, the show is returning for a fourth season, due to drop on Amazon Prime on May 23rd.

For the fourth instalment of the series, the Diggly Squat gang are back, with Jeremy Kaleb Cooper, Charlie, Lisa and Gerald up to a whole host of new projects.

But this time around, things have changed. Kaleb is on a nationwide tour, Lisa is working on a new product line, and Jeremy is left to run the farm alone. In Kaleb’s absence, Jeremy must keep Diddly on track. His solution? To buy a pub. However, the road to becoming a pub landlord isn’t straightforward, and Jeremy faces obstacles including derelict buildings, red tape and a picnic site with a colourful past. The whole gang will need to pull together to make things work.

What is Clarkson's Farm about?

Jeremy Clarkson's farm – which he has lovingly named Diddly Squat Farm as a nod to his amateur farming status – is located in Chipping Norton in the Cotswolds. Clarkson's Farm follows Jeremy being taught how to run his own farm by a group of local farmers and agricultural experts. This includes sidekick Kaleb Cooper, who is Chipping Norton born and bred and never wants to leave the area.

"I love my life. I am very, very happy," Kaleb told Country Living. "I don’t understand why anyone would want to go to London and stay in London but that’s completely up to them. Farming for me is not a job. It’s a way of life."

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Although Jeremy Clarkson has owned the farm since 2008, he has only just decided to take it on himself, after the previous contract farmer announced his retirement. "I genuinely believed that you’d put seeds in the ground and then weather would happen and then food would grow and I’d go on a skiing holiday – that’s what I thought farming was," he admitted.

Learning how to be a farmer has shown Jeremy a different side to life in Chipping Norton, in the north of the Cotswolds.

Where is Jeremy Clarkson's farm?

Diddly Squat Farm lies between Chipping Norton and Chadlington in Oxfordshire. It is in the northern tip of the Cotswolds.

"It is a perfectly average farm really," Jeremy told us. "1,000 acres, a few sheep, wheat, barley, rape. We wanted to say ‘this is what it’s like farming’ [with the new show] and that’s what we’ve tried to do."

Diddly Squat Farm is not organic but Jeremy, Kaleb and the team work hard to encourage wildlife where they can, striking a balance between sustainable farming and affordable produce.

"We’ve created quite a big wetland area for insects. We’ve got beetle strips running through the fields. We’ve put turtle dove mix in," Jeremy listed. "We do quite a bit to attract wildlife and birds and bees. We’ve put owl boxes up. We really have worked very hard but then do I dump a load of glyphosate on the crop? Yea I do."

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Stephanie Hazelwood|Clarkson's Farm

Where is The Diddly Squat Farm shop?

The Diddly Squat Farm Shop is located on the farm. It sells the farm's produce as well as products from local growers and makers. Alongside food, you can also find clothes, kitchen accessories and gifts. Jeremy describes it as being "full of good, no-nonsense things you'll like" and emphasises on the website that "we do not, for example, sell kale."

The website also reads: "Established in 2020, Diddly Squat Farm Shop was the brainchild of Jeremy Clarkson after realising that potatoes did indeed grow well on his farm and he had accidentally produced 40 tonnes of them. From there, with his partner Lisa, he bought hives and began to produce and sell bee juice, along with apple juice and cow juice from a local dairy."

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Where is Chipping Norton?

Chipping Norton is the highest town in Oxfordshire, perched on a hillside where a Norman castle once stood. The word 'Chipping' comes from the old English word for 'market.' There are other Cotswold market towns with the same naming convention including Chipping Campden and Chipping Sodbury.

Chipping Norton is famous for its wool and tweed production which has attracted shoppers to its market since the 13th century. The town is home to Bliss Tweed Mill, designed by George Woodhouse. It's a grand building which looks more like a mansion that a textiles factory.

Chipping Norton, known to locals as 'Chippy', is also home to an impressive church, thought to have one of the best church interiors in the Cotswolds.

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What is Chipping Norton famous for?

Chipping Norton and the surrounding North Cotswold villages are, today, well known for being a high-end, sought-after location to live in. The honey-hued Cotswold stone homes can carry a huge price tag and are owned by many celebrities and even royals.

The Duke and Duchess of Sussex reportedly moved to Beaconsfield Farm, a property on the Great Tew Estate near Chipping Norton, temporarily in May 2018 before their wedding.

It was also widely reported that Harry and Megan were planning to build a new manor house in the village of Great Tew, worth £13 million.

The website of the Great Tew Estate reads: "The Great Tew Estate encapsulates much of what might be considered the archetypal English Country Estate. Spring lambs playing in rolling grassland, oak woods with a carpet of bluebells, chocolate box thatch cottages... the Great Tew Estate is all this and much more."

Just south of Chipping Norton and Great Tew is Soho Farmhouse, a members-only hotel popular among locals and celebrities, including the Beckhams.

Also, just down the road from Chipping Norton, is Adam Henson's Cotswold Farm Park where he presents Countryfile.

People and properties aside, the area surrounding Chipping Norton is also loved for its beautiful countryside. The northern part of the Cotswolds is more hilly than the south, meaning rolling views and picture-perfect rambling opportunities.

Chipping Norton in pictures

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Bliss Mill, Chipping Norton
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Chipping Norton Church
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Chipping Norton countryside
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Chipping Norton Town Hall
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Emma-Louise Pritchard
Membership Director, Country Living UK & House Beautiful UK

Emma-Louise Pritchard is the Membership Director for Country Living UK & House Beautiful UK, previously Executive Digital Editor for Country Living UK. Emma-Louise is a digital expert specialising in content strategy, social media and newsletters. Her topics include sustainability, homes and interiors, gardening, health and wellbeing, pets, travel and countryside news. She has previously written for Good Housekeeping and Cosmopolitan and has won several awards, from AOP Digital Editor of the Year 2019 to PPA 30 Under 30. Emma-Louise studied at Cardiff University where she completed an MA in Magazine Journalism.